Small Business Saturday is November 28th this year. 1. Small is the new black Now in its fourth year, Small Business Saturday is catching on as a positive cultural trend. Research indicates that shoppers who had heard of Small Business Saturday spent $5.5 billion on that day last year, and 77 percent plan to shop at small businesses this Saturday. 2. They’ve put out the welcome mat for you This year, 67 percent of participating small businesses will offer discounts on Small